It’s more than a fad or a craze. More than a phenomenon. It’s a way of life, an essential experience.
It combines two great loves of many tourists and locals alike: shopping, and the beach!
Yes, ladies and gentleman, I am talking about the unbelievable “shopping brought to you” experience which is involved in going to an Italian beach.
Yes, those are men in a portable stores/stalls on the beach. These guys are EVERYWHERE. In fact, an Italian beach is not an Italian beach if there is not some form of shore-side shopping available.
Notice my use of the word “shopping” – it’s a general noun, unspecified, vague. And that is because, incredible as it seems, you can buy basically ANYTHING.
Clothing? Sure thing!
Alcohol? Of course! Even on a beach packed with children, we all need our Peronis and Cosmos, right?
Feast your eyes on this beauty below – to the left, a bar on wheels, brought to you as you lay in the summer sun, and to the right, in the distance, the smaller and sand-friendly version of an ice-cream van.
Imagine this at Bondi!
What a time to be alive!